Variance Films Announces Theatrical Release of HOW TO LIVE FOREVER

Variance Films has acquired all US theatrical rights for HOW TO LIVE FOREVER, the new feature film from acclaimed writer-director Mark Wexler (TELL THEM WHO YOU ARE). Variance founder Dylan Marchetti announced the acquisition today and stated that his firm will release the film in conjunction with Wexler’s World on May 13, 2011 in New York, followed by a national expansion.

In HOW TO LIVE FOREVER, director Mark Wexler embarks on a worldwide trek to investigate just what it means to grow old and what it could mean to really live forever. But whose advice should he take? Does 94-year-old exercise guru Jack LaLanne have all the answers, or does Buster, a 103-year-old chain-smoking, beer-drinking marathoner? What about futurist Ray Kurzweil, a laughter yoga expert, or an elder porn star? Wexler explores the viewpoints of delightfully unusual characters, alongside those of health, fitness and life-extension experts in this engaging new documentary, which challenges our notions of youth and aging with comic poignancy.

Begun as a study in life-extension, HOW TO LIVE FOREVER evolves into a thought-provoking examination of what truly gives life meaning. In addition to Jack LaLanne and Ray Kurzweil, the film also features interviews with Ray Bradbury, Phyllis Diller, Willard Scott, Suzanne Somers, and Pico Iyer.

The theatrical release, which will begin in New York City on May 13, 2011, and expand to markets across the country immediately afterwards, will feature in-theater panels and events designed to continue the conversation after the film ends. Details for panelists will be announced shortly before the openings in each market.

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