NEW YORK YANKEES ENDORSE NEW FILM PROJECT “THE LUCKIEST MAN ON THE FACE OF THE EARTH”

he New York Yankees have given their rare endorsement to the new motion picture project “The Luckiest Man on the Face of the Earth,” the telling of the extraordinary legend and love story of Lou and Eleanor Gehrig. The film will be directed by Jay Russell (“My Dog Skip” “Ladder 49”) and based on the biography “Luckiest Man” by Jonathan Eig, with a screenplay adaptation by Dan Kay. The producing team is led by Branded Entertainment’s Michael Uslan and David Uslan, and includes Kingsway Productions’ Robert Molloy and Conglomerate Media’s Armando Gutierrez. Academy Award winner Barrie Osborne and Jeff Steen will serve as executive producers. Principal casting will begin this month.

Today’s announcement coincides with the anniversary of Lou Gehrig’s retirement from the Yankees on June 21, 1939. “The Luckiest Man on the Face of the Earth” will chronicle baseball legend Gehrig, the heroic Yankee who was one of the greatest athletes of his time, and his love affair with his wife, Eleanor, who stood alongside him and equaled his heart, strength and bravery in the face of an extraordinary life.

“If Lou Gehrig was an Iron Man, his wife Eleanor was an Iron Woman. This is one of the greatest love stories of all time,” says producer Michael Uslan, whose credits include serving as the originator and executive producer of the “Batman” movie franchise.

“Lou Gehrig is an iconic character, not just in baseball, but as a true American hero, a man who faced his intense, personal battles with quiet bravery,” says director Jay Russell. “While Gehrig’s story has previously been told in the beloved ‘Pride of the Yankees’, this will be a new depiction with a more contemporary style and approach.

“As my late grandfather, George Steinbrenner, always believed, Lou Gehrig was a great role model for the world. There is triumph even in tragedy and it’s only in the face of great odds that true human heroes are born and inspire us all,” says producer Robert Molloy.

Author Jonathan Eig sees the adaptation of his book as “the perfect film for anyone in search of a role model for love, marriage, teamwork, heroism, and self – sacrifice.”

Dan Kay, tasked with bringing Eig’s book to life in his screenplay says, “Eleanor and Lou’s undying love for each other elevates this movie to an uplifting affirmation of the human spirit.”

Producer Barrie Osborne, whose credits range from “Apocalypse Now” to the “Lord of the Rings” trilogy, defines what makes this project so unique. “What I love most about the project is the fact that audiences need know nothing about sports, baseball, the Yankees, or even the legend of Lou Gehrig in order to be moved by this emotionally uplifting story.”

Producer Armando Gutierrez states, “It’s a real life story told through the extraordinary relationships of extraordinary people: Lou and Eleanor; Lou and his domineering mother; Lou and his ally and adversary, Babe Ruth; and finally, Lou and the doctors who look to the latest scientific means in an attempt to save him.”

Producer David Uslan summarizes, “This is the story of how a shy, quiet man, at the moment in life that tests him to the absolute extreme, can step up to the plate and deliver extemporaneously, and from the heart, arguably one of the greatest speeches in American history. It can’t help but rekindle our belief in the best of humanity during today’s polarizing and dispirited times.”

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