CINEMARK AND SPACES OPEN NEW IMMERSIVE VR EXPERIENCE IN BAY AREA

The brand-new, multi-sensory virtual reality (VR) SPACES Center at Cinemark’s Century 20 Oakridge and XD theatre in San Jose, California, opens Feb. 8 to the public. Cinemark and SPACES are bringing the future of entertainment to today where guests of all ages enter an exhilarating “Terminator” experience that blends 4D effects, 3D face scanning, physical interaction, wind, movement and social group play. Tickets are now available at cinemark.com/spaces.

“We invite everyone to come check out the Bay area’s very first immersive, VR experience inside a movie theatre. This mixed-reality adventure, in partnership with SPACES, transports thrill-seekers straight from our Century 20 Oakridge and XD location right into the Terminator universe,” said James Meredith, SVP of Marketing and Communications. “At Cinemark, we’re constantly innovating and enhancing the entertainment experience with new amenities, like virtual reality, for our guests to enjoy.”

For first-time virtual reality newbies and experienced players alike, the unique experience always leaves visitors immediately engulfed in chatter with one another over how many points they scored, how real the experience felt and when can they do it again. The moment they take off their headsets, they then quickly turn to see their team’s individual and overall competitive performance on the leaderboard followed by a video replay of their effort, which always results in shrieks of laughter.

“At SPACES, we say ‘Go Anywhere, Do Anything’ where guests are transported into the action,” explains Shiraz Akmal, SPACES CEO. “As the newest entertainment destination in the Bay Area, we provide consumers an incredible, shared virtual reality adventure where they can suit up and escape with their friends and family again and again. We’ve found that a lot of people are trying VR for the first time when they visit a SPACES center. It’s a very comfortable, family-friendly space, like a Cinemark theater. It makes it very easy and affordable to enter, play and see what VR is all about.”

Transforming locations like Cinemark into digital playgrounds, SPACES invites up to four guests at a time to engage their senses through virtual reality, haptic feedback and environmental effects that guests can reach out and touch. “Terminator Salvation: Fight for the Future” is the first AAA, movie-themed VR experience in the region. This is also the first location-based entertainment to allow guests to take a piece of the experience home with them through a highlight video they can share on social media.

The Cinemark SPACES is located at 925 Blossom Hill Rd., San Jose, CA 95123 in the Westfield Oakridge Shopping Center.

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