In 2011, there were more than a dozen Salmonella and E. coli outbreaks, all caused by contaminated food. Year after year, these outbreaks are causing millions of illnesses and thousands of deaths and hospitalizations. Increasingly worried about the quality of their food, Americans have started looking for solutions. As a result, a movement has emerged that challenges our current system to pursue healthier and sustainable alternatives. FRESH, the underground documentary film that became a massive grassroots success, is the embodiment of this
FRESH, directed by Ana Sofia Joanes, challenges prevailing food production methods and provides a refreshingly hopeful and inspiring look at the changes taking place in our food system. The film explores the lives of amazing citizens who are redefining the way we eat and how we live, while addressing the challenges farmers face in producing good quality food in the most efficient way
FRESH features captivating interviews with farmers and activists who are re-inventing our food system,
Michael Pollan – Author of the best-selling book, The Omnivore’s Dilemma. Pollan describes the problems of concentrating animals closely together, otherwise known as “factory farms.”
Joel Salatin – Sustainable farmer and entrepreneur who was featured in Pollan’s book. Salatin created a rotational grazing system that allows animals to behave in their natural state. As Salatin would say, let chickens express their
Will Allen – Recipient of MacArthur’s 2008 Genius Award and recently named one of Time’s 100 most influential people. An urban farmer and activist, Allan created Growing Power, a non-profit organization, that trains and inspires people to start growing food
David Ball – Owner of Good Natured Family Farms in the Kansas City metro area. He stocks his grocery store with locally produced products while challenging the discount superstore-dominated economy.
John Ikerd – Economist and author. He grew up in a small dairy farm in Missouri and continues to speak on sustainability issues with an emphasis on economics and agriculture. ■Russ Kremer – A farmer in Missouri who fed his pigs daily doses of antibiotics and was later stabbed by one of his pig’s tusks. After recovering from his antibiotic-resistant infection, he stopped using antibiotics on his farm.
The film won the Grand Jury Award at the 2010 Wild & Scenic Environmental Film Festival and was an official selection at the 2009 Environmental Film Festival, Sustainable Living Film Festival and the Newport Beach Film Festival. The film premiered theatrically in May 2009.
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