Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the first photography-inspired film festival in history, aligning with five influential celebrities from five diverse disciplines who will direct short films under the tutelage of two-time Academy Award\u00ae winner Ron Howard. Eva Longoria, Jamie Foxx, Biz Stone, Georgina Chapman and James Murphy have signed on for year two of Canon\u2019s \u201cLong Live Imagination\u201d campaign and the next endeavor, \u201cProject Imaginat10n,\u201d where consumer photographs will inspire Hollywood films. <\/p>\n
In 2011, Ron Howard and Canon U.S.A. invited photographers of all levels to submit their most imaginative photographs based on eight elements of storytelling for an unprecedented user-generated contest, \u201cProject Imagin8ion.\u201d The project set out to prove that photography could be used as a creative vehicle, even inspiring a Ron Howard production. Nearly 100,000 photos later, eight photos were selected and influenced an award-winning short film, \u201cwhen you find me,\u201d directed by Bryce Dallas Howard. <\/p>\n
A new exploration of the creative exercise, \u201cProject Imaginat10n,\u201d kicks off today at imagination.usa.canon.com, where consumers will have the chance to submit photos to be narrowed down by Canon, Ron Howard and community voting. The \u201c10\u201d in \u201cImaginat10n,\u201d represents ten storytelling elements and ten films that will ultimately be produced, five of which will be directed by our creative icons to be showcased at a special Canon \u201cProject Imaginat10n\u201d Film Festival in 2013. The other five film directors will be announced at a later date. <\/p>\n
\u201cLast year\u2019s campaign reinforced the endless possibilities of photography, engaging the masses who entered photos at a record shattering pace to inspire a film legend, Ron Howard,\u201d said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. \u201cAn award-winning film shot on the new Cinema EOS System was proof that creative collaboration matched with the power of Canon products can achieve great things.\u201d <\/p>\n
He added, \u201cThis time around we\u2019re setting out to prove Ron Howard\u2019s very own words, that \u2018we\u2019re all creative,\u2019 aligning with a diverse group of leaders from different fields including TV, film, fashion, music, technology and business who will each use photography to inspire the screenplay of the short film they direct.\u201d <\/p>\n
\u201c\u2018Project Imaginat10n\u2019 is a genius and organic partnership \u2013 linking together people I personally admire and the limitless untapped creativity in everyone,\u201d said Eva Longoria, film and TV actress. \u201cI\u2019m extremely passionate about this opportunity and looking forward to stepping behind the camera.\u201d <\/p>\n
\u201cWhen I saw what Ron Howard was doing last year with Canon, I knew the project had integrity,\u201d said Jamie Foxx, Academy Award\u00ae winner. \u201cRon is a film icon and after he made a cameo in one of my music videos, it was only appropriate that we team up a second time for something truly outstanding.\u201d<\/p>\n
\u201cThis project is scratching a creative itch I\u2019ve had for a long time \u2013 and the chance to work with Ron Howard and Canon is the icing on the cake,\u201d said Biz Stone, Co-Founder of Twitter. \u201cWhether it\u2019s a tweet or a photo, consumers want to share and I\u2019m excited to jump right in.\u201d<\/p>\n
\u201cAs a fashion designer, I\u2019m constantly inspired by visual elements such as textures, lighting, and colors,\u201d said Georgina Chapman, designer and co-founder of Marchesa. \u201cPhotography has always been linked with the fashion industry, so I am looking forward to working with this medium in my first-ever directing endeavor.\u201d <\/p>\n
“I like to make things, it doesn’t matter what, so this project makes me really happy,” said James Murphy, founder of LCD Soundsystem. “My first camera was a Canon AE1-P that I saved up and bought myself in the 80s and I’ve been a Canon guy ever since. I now have about eight or nine Canon cameras, including a mint 1014XL-S super 8 sound camera that I’ve had modified for crystal sync! I’m excited to direct something narrative, and really looking forward to working with Ron Howard, learning as much as I can.”<\/p>\n
\u201cThe concept behind \u2018Project Imaginat10n\u2019 showcases the power still images can have on narrative storytelling, but more importantly, it demonstrates there are no limits with creativity and sources of inspiration can come from anyone or anything,\u201d said Ron Howard. \u201cIt has been a pleasure to partner with Canon on this experiment and I\u2019m thrilled to work with this talented group of new directors \u2013 Eva, Jamie, Biz, Georgina and James \u2013 to help them on this creative journey.\u201d <\/p>\n
\u201cProject Imaginat10n\u201d showcases Canon\u2019s commitment to still and video as well as the amateur and pro. Last year\u2019s film \u201cwhen you find me\u201d was shot using Canon cameras including the new Cinema EOS System and DSLR cameras and EF lenses. The films directed by Eva Longoria, Jamie Foxx, Biz Stone, Georgina Chapman and James Murphy will also be produced on the Cinema EOS System.<\/p>\n","protected":false},"excerpt":{"rendered":"
Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the first photography-inspired film festival in history, aligning with five influential celebrities from five diverse disciplines who will direct short films under the tutelage of two-time Academy Award\u00ae winner Ron Howard. Eva Longoria, Jamie Foxx, Biz Stone, Georgina Chapman and James Murphy have signed\u2026 Read More »<\/a><\/span><\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[3785,3786,3787,46,3784],"class_list":["post-10780","post","type-post","status-publish","format-standard","hentry","category-movies","tag-biz-stone","tag-georgina-chapman","tag-james-murphy","tag-jamie-foxx","tag-ron-howard-eva-longoria"],"_links":{"self":[{"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/posts\/10780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/comments?post=10780"}],"version-history":[{"count":2,"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/posts\/10780\/revisions"}],"predecessor-version":[{"id":10782,"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/posts\/10780\/revisions\/10782"}],"wp:attachment":[{"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/media?parent=10780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/categories?post=10780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/tags?post=10780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}