Paramount Pictures, a division of Viacom Inc., and Qualcomm Incorporated, through its subsidiary Qualcomm Labs, Inc., today announced that Gimbal\u2122 context awareness technologies will be used to deliver exclusive content and advanced real world game experiences for the \u201cSTAR TREK INTO DARKNESS\u201d application based on the upcoming movie from J.J. Abrams. <\/p>\n
These cutting edge technologies are being showcased in a never before-seen way and will enable users to automatically engage with a wealth of movie related materials by utilizing their real-life surroundings to auto-complete integrated missions by employing audio scan, geo-location recognition, and image recognition functionality powered by Qualcomm Vuforia. The \u201cSTAR TREK INTO DARKNESS\u201d app will launch at the end of January. Qualcomm\u2019s Chairman and CEO Dr. Paul E. Jacobs made the announcement today during his keynote address at the International CES show in Las Vegas. <\/p>\n
During the second quarter of the big game, the app will allow users the ability to unlock the first of many surprises during the airing of the \u201cSTAR TREK INTO DARKNESS\u201d tv-spot, making this one of the most unique and interactive apps ever created for a movie. As a bonus, users who register for the app will be automatically entered into a sweepstakes for the chance to win a VIP trip to the U.S. premiere. To be the first to get the app and enter the sweepstakes, visit www.StarTrekMovie.com\/CES<\/a>. <\/p>\n \u201cWe are excited about collaborating with Paramount on this app as it further brings to life Qualcomm\u2019s vision of the digital sixth sense, where devices intelligently interact with the world around you,\u201d said Dr. Jacobs. \u201cBy leveraging the Gimbal platform, this app harnesses the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film\u2019s story and world.\u201d<\/p>\n Highlights of the \u201cSTAR TREK INTO DARKNESS\u201d app include:<\/p>\n \u2022 An audio scan function that can be turned on to automatically recognize and reward users for watching \u201cSTAR TREK INTO DARKNESS\u201d content on TV and other media;<\/p>\n \u2022 An image scan function that enables users to interact with images printed or viewable in the real world;<\/p>\n \u2022 A geofencing function for location-based experiences;<\/p>\n \u2022 New \u201cSTAR TREK INTO DARKNESS\u201d content, such as videos, images and wallpapers delivered directly to users\u2019 mobile devices;<\/p>\n \u2022 Exclusive opportunities and special offers only available to app users; <\/p>\n \u2022 One lucky sweepstakes winner will be rewarded with the grand prize of attending the \u201cSTAR TREK INTO DARKNESS\u201d U.S. premiere. <\/p>\n \u201cSTAR TREK INTO DARKNESS\u201d is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance Productions\u2019 David Ellison, Dana Goldberg and Paul Schwake are the executive producers.<\/p>\n \u201cSTAR TREK INTO DARKNESS\u201d opens in theaters everywhere May 17, 2013. <\/p>\n","protected":false},"excerpt":{"rendered":" Paramount Pictures, a division of Viacom Inc., and Qualcomm Incorporated, through its subsidiary Qualcomm Labs, Inc., today announced that Gimbal\u2122 context awareness technologies will be used to deliver exclusive content and advanced real world game experiences for the \u201cSTAR TREK INTO DARKNESS\u201d application based on the upcoming movie from J.J. Abrams. These cutting edge technologies\u2026 Read More »<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[4184],"class_list":["post-12175","post","type-post","status-publish","format-standard","hentry","category-movies","tag-star-trek-into-darkness"],"_links":{"self":[{"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/posts\/12175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/comments?post=12175"}],"version-history":[{"count":2,"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/posts\/12175\/revisions"}],"predecessor-version":[{"id":12177,"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/posts\/12175\/revisions\/12177"}],"wp:attachment":[{"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/media?parent=12175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/categories?post=12175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartcine.com\/blog\/wp-json\/wp\/v2\/tags?post=12175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}