As the Tribeca Shortlist subscription video-on-demand (SVOD) service prepares to launch later this year, Lionsgate (NYSE: LGF) and Tribeca Enterprises have appointed digital entertainment entrepreneur Jeff Bronikowski to be its President, the two companies announced today.
Mr. Bronikowski spent 12 years as Senior Vice President of Business Development for the Universal Music Group, spearheading the company’s digital content strategy and the launch of its digital media initiatives. Most recently, he has served as Chief Operating Officer of Daily Burn, an IAC company, overseeing the growth of the leading subscription-based streaming fitness service across a broad range of platforms. Mr. Bronikowski has also held GM positions at Yahoo! and AOL Entertainment, and an executive position at The Echo Nest, the “big data for music” platform which Spotify acquired in 2014.
“We have a great partner and a world-class brand and, with Jeff’s appointment, we’re assembling a management team with the expertise to capitalize on Tribeca Shortlist’s unique strengths,” said Lionsgate President of Worldwide Television & Digital Distribution Jim Packer. “Jeff shares our vision of a platform distinguished by its portfolio of content, level of curation and understanding of what film lovers want to see. We’re continuing to build momentum for the launch of an SVOD service that will become a compelling value proposition for movie buffs and next generation consumers everywhere.”
“Jeff is a highly accomplished and entrepreneurial executive with the ideal skill set to lead Tribeca Shortlist’s management team,” said Tribeca Enterprises President and Chief Operating Officer Jon Patricof.
“I’m very excited to work with these two renowned companies to launch Tribeca Shortlist. We see a fantastic market opportunity for this unique movie service, featuring a curated selection of quality films along with compelling original companion content. I’m looking forward to our launch and introducing this new offering to the marketplace,” said Bronikowski.
Tribeca Shortlist will enter its beta testing phase next month and will officially launch its service in the fall. Its offering will be comprised of a highly curated selection of critically-acclaimed films drawn from around the world, including titles from Lionsgate and Tribeca Film and other movie studios, as well as exciting original content, rare and exclusive behind-the-scenes footage from ground-breaking independent films and digitally savvy commentary by leading voices in the creative community about the films included in their respective Shortlists.