Warner Bros. Digital Distribution (WBDD), a market leader in video-on-demand and electronic sell-through, today announced it is expanding its “App Edition” lineup to include the epic fantasy “Harry Potter and the Deathly Hallows – Part 1” and the hilarious road trip saga “Due Date.” App Editions are an innovative way for consumers around the world to own special edition movies and TV shows on the iPad, iPhone and iPod touch.
The free-to-download App Editions provide a fully-loaded, connected viewing experience that gives consumers the first five minutes of a feature film and a selection of bonus content that can include games, trivia, soundtracks and soundboards. The entire feature film can be purchased via In-App Purchase, which enables downloading and unlimited streaming, as well as access to the entire array of bonus content available within the app.
The App Edition program gives international consumers greater access to Warner Bros. movies and programs, especially in areas where filmed entertainment is currently not available through iTunes, such as China and the Netherlands . Accessible in 36 countries, App Editions can be fully customized to local language, content and release date specifications.