The Tribeca Film Festival and DreamWorks Animation SKG, Inc. (Nasdaq: DWA) today announced that “Shrek Forever After” will open the 2010 Tribeca Film Festival, presented by American Express. “Shrek Forever After” is the final chapter in the adventures of the beloved ogre, Shrek, and the first of the series to be presented in 3D. It is directed by Mike Mitchell and stars Mike Myers, Eddie Murphy, Cameron Diaz and Antonio Banderas. The premiere will take place on Wednesday, April 21 and the Festival will run through May 2.
In “Shrek Forever After,” Shrek, who has already successfully challenged an evil dragon, rescued a beautiful princess and saved his in-laws’ kingdom, is faced with the question: What’s an ogre to do? Well, if you’re Shrek, you suddenly wind up a domesticated family man. Instead of scaring villagers away like he used to, a reluctant Shrek now agrees to autograph pitch forks. What’s happened to this ogre’s roar? Longing for the days when he felt like a “real ogre,” Shrek is duped into signing a pact with the smooth-talking dealmaker, Rumpelstiltskin. Shrek suddenly finds himself in a twisted, alternate version of Far Far Away, where ogres are hunted, Rumpelstiltskin is king and Shrek and Fiona have never met. Now, it’s up to Shrek to undo all he’s done in the hopes of saving his friends, restoring his world and reclaiming his one True Love.