Sony Pictures has launched the first trailer for Spider‑Man: Brand New Day with a groundbreaking 24‑hour worldwide fan relay that followed the sunrise across the globe. The event marked a first‑of‑its‑kind celebration for the franchise, uniting Spider‑Man fans in every time zone.
A Global Fan Event Led by Tom Holland
Tom Holland kicked off the relay, inviting a select group of fans from around the world to share personal stories about what Spider‑Man means to them. Each fan then debuted an exclusive piece of the trailer before tagging the next participant, creating a continuous, worldwide handoff that built anticipation throughout the day.
The relay culminated atop the Empire State Building, where Holland joined New York fans to reveal the full trailer and announce that the landmark would illuminate in Spider‑Man’s iconic red and blue—the first time the building has ever lit up in honor of a trailer launch.
Synopsis
Four years after the events of No Way Home, Peter Parker lives completely alone, having voluntarily erased himself from the lives and memories of everyone he loves. New York no longer knows Spider‑Man’s identity, and Peter has devoted himself entirely to protecting the city as a full‑time hero.
But as the demands on him intensify, a surprising physical evolution begins to take hold—one that threatens his very existence. Meanwhile, a strange pattern of crimes signals the rise of one of the most powerful threats he has ever faced.
Cast & Filmmakers
Directed by: Destin Daniel Cretton Written by: Chris McKenna & Erik Sommers Based on the Marvel comic book by: Stan Lee & Steve Ditko
Produced by: Kevin Feige, Amy Pascal, Avi Arad, Rachel O’Connor Executive Producers: Louis D’Esposito, David Cain
Starring: Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo
