“Camp Takota,” the upcoming RockStream Studios film starring a trio of YouTube stars with a combined 3.5 million subscribers, embodies the next wave of filmmaking through an all-new approach that supercharges traditional film production with the explosive power of social media and digital influencers.
RockStream’s innovative approach has been baked in to the film’s DNA from conception, spanning every phase of the project from idea through casting, production, marketing and now distribution. “Camp Takota” is the first release from the company to benefit from the inventive business model that enables total creative and economic independence. “Camp Takota” will be released via CampTakota.com on February 14, 2014.
From the earliest days of the project, the power of the stars’ followings generated intense anticipation for the film. The initial trailer pulled in hundreds of thousands of views within hours of its posting, numbers more frequently associated with major studio fare than indie projects.
“Camp Takota” is the story of Elise (Grace Helbig), a twenty-something aspiring media professional who retreats to a job as a counselor at her old sleep-away camp when her personal and professional lives simultaneously fall to pieces. At camp, Elise rekindles her old ties to two long-lost pals (Hannah Hart and Mamrie Hart). When the future of their beloved camp is threatened, the trio bands together to save the camp, and themselves.